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Are you camera ready?

Tuesday, June 5th, 2018

While some relish being in the spotlight, most of us don’t. In fact, public speaking ranks high on the anxiety scale, right after the collapse of the electrical grid according to Chapman University’s survey America’s Top Fears.

Years ago I had a boss who was terrified of speaking in public, during a major press conference his voice quivered painfully the entire time he was at the podium. Beads of sweat merged into little rivers that rolled down the sides of his face. The look in his eyes said it all “I’d rather be walking barefoot on hot coals”.

While public speaking or being on camera may be way out of our comfort zone it cannot and should not be the thing that holds us back. Especially as the head of a small business or a professional seeking to get noticed and nab that promotion.

Here some quick advice I share with clients who are prepping for a media interview or creating video content to promote their efforts.

  • What you wear sends a message –When I think of Ariana Huffington a crisp white suit comes to mind since that’s what she wears in a lot of her media photos. Know what looks best on you and makes you feel confident. Then wear it over and over again. Wardrobe malfunctions begone!
  • Body language will speak for you – It always bugs me when people deliver a video message for their product or services and they turn to speak off-camera as if they’re delivering the message to someone else in the room. “But, but it’s me who this message is intended for!” I want to remind them. The approach we take is looking the person you are speaking to in the eye even if virtually. Remember to smile, it makes you more approachable. Lastly, don’t overdo it with your hand gestures. Keep it real but also understated.
  • Stay away from those dreaded fillers – Have someone tape you ahead of time or do a dry run. This is the only way to catch the “uhm”, “you know” “Right?” one or two are forgivable, more than three and you start to loose us.

Being and feeling prepared are great confidence builders. That confidence is key when delivering you message because someone on the other side of the screen will make the decision whether or not to do business with you based on the connection they feel.