While some relish being in the spotlight, most of us don’t. In fact, public speaking ranks high on the anxiety scale, right after the collapse of the electrical grid according to Chapman University’s survey America’s Top Fears.
Years ago I had a boss who was terrified of speaking in public, during a major press conference his voice quivered painfully the entire time he was at the podium. Beads of sweat merged into little rivers that rolled down the sides of his face. The look in his eyes said it all “I’d rather be walking barefoot on hot coals”.
While public speaking or being on camera may be way out of our comfort zone it cannot and should not be the thing that holds us back. Especially as the head of a small business or a professional seeking to get noticed and nab that promotion.
Here some quick advice I share with clients who are prepping for a media interview or creating video content to promote their efforts.
Being and feeling prepared are great confidence builders. That confidence is key when delivering you message because someone on the other side of the screen will make the decision whether or not to do business with you based on the connection they feel.