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Four years later: Happy b-day La Kart!

Friday, April 27th, 2018

It was February 2014 and I was definitely on the “sidelined” list, yeah, literally sidelined. I’d undergone surgery on my right foot so it was elevated (high but not too high Dr. said, two pillows max).

Maybe it was the painkillers, maybe the time I had to reflect on the last eight years of my career. Either way, that month I decided it was time for the next chapter in my life.

And so I took the scary leap of leaving a well-paying job, a paycheck every two weeks, medical benefits, paid vacation. All those things that help us sleep a little better at night.

A la Jerry McGuire, I wanted to strive for excellence, get back to basics but most of all, I was hoping to land Cuba Gooding Jr. as my first client.

On April 29th I incorporated and so it was official.  I took on my not-Cuba-Gooding first client, a re-brand project. My little team of two and I worked hard, we overcame a few challenges and most of all, I learned. I continued learning for months and years to come. At the same time, I evolved, adapted as many small business owners do. Pivoting they call it.

See, there’s a certain naivety about entrepreneurs. We don’t know what we don’t know so the blanks are filled with hopefulness and optimism. We’re big fans of those inspirational memes that populate our social media walls.

Still, I would not have changed a thing (well, ok maybe one or two but that’s it). Today my firm stands with a record of delivering quality work to every client that has walked through our virtual doors. I’ve hired many freelancers to support our efforts and now am proud to welcome two new people to my team.

First, is Melissa Saenz, whom I’ve known from working together at the Bravo Group in NYC on the AT&T business back in the late 90’s. We bonded over late nights working on campaigns with crazy deadlines. She went on to do great things in her career and personal life. We stayed in touch and then we didn’t. Then came Facebook and well, it’s like living right next door. I trust her abilities and as Y&R’s motto would say “Good alone, better together”.

Also Cristina Morales joined back in February to support a campaign with social media integration for one of our clients. She hit the ground running because in this business that’s what you do. I love working with millennials because they teach me a thing or two when seeing the world through their eyes. She – yes here it goes – reminds me of me at that age.

So I’ve introduced the handle @LaKartPeople because we really are. Happy four year Anniversary La Kart Marketing and thank you to the clients who decided to give us a shot.